Creating an international recruitment plan is both science and art: It needs to be grounded in good data, both external and institutional, and it requires creativity to incorporate that data into institutional priorities and goals.
International Enrollment Management
Among the many thousands of types of cross-border educational collaborations, the international branch campus is the most substantial and elaborate.
Millennials and the young professionals of Generation Z wondering how to develop a career in international education are encountering a field that has changed considerably and that continues to evolve.
Amid a newly challenging recruiting environment, U.S. institutions will need to leverage all of their competitive advantages to meet their enrollment goals and sustain their global preeminence.
In the current IEM climate, ROI outcomes are vital to making persuasive resource requests and aligning budget expenditures with mission statements or strategic plans.
In an era of increasing competition for international students, evolving immigration regulations, and limited institutional resources, enrollment managers must demonstrate the ability to reach measurable outcomes that stakeholders value and expect.
