How to Manage an International Admissions Office

In an era of increasing competition for international students, evolving immigration regulations, and limited institutional resources, enrollment managers must demonstrate the ability to reach measurable outcomes that stakeholders value and expect. As a result, the importance of a highly efficient, student-focused, and outcome-oriented international admissions office has never been greater than it is today.

Institutional Goals and Mission

While the requirements for international applicants may differ slightly from domestic students, the overarching goal-setting process remains the same. Successful organizations involve key institutional stakeholders while setting realistic goals pertaining to international admission, according to Wayne Sigler’s book Managing for Outcomes: Shifting from Process-Centric to Results-Oriented Operations. Enrollment goals need to be based on philosophy, values, and empirical data shared among institutional leaders. Measurable outcomes and designated time frames must be also determined. To begin the process, international admissions managers will conduct an institutional self-study, develop a plan of action, and recognize potential enrollment challenges and opportunities. When performed successfully, everyone involved will be able to understand their roles and allocate resources to achieve the expected outcomes. They will also be able to answer critical questions pertaining to international enrollment management (IEM) on campus.

Merit- and need-based financial aid goals should also be established at the outset, since international students are ineligible to receive U.S. federal financial aid. While some international students have the means to pay full tuition rates, many prospective students and their families seek financial assistance at the undergraduate, graduate, and even English-language program levels.

Staffing

The heart of