Intensive English programs have been hit particularly hard in recent years. To counter the impact, programs across the country are reassessing their paths forward in a changing landscape.
International Enrollment Management
To curb the effects of lower enrollments, colleges and universities need new, innovative strategies to keep international students coming.
International student enrollments have been on the decline for several years at institutions across the United States. While there are multiple contributing factors to this downward trend, the long-term effects have significant implications for higher education.
Most international enrollment management offices are sitting on piles of data that can be more effectively analyzed to realize untapped recruiting opportunities, prove their worth to their institution, and focus resources.
With a push toward increasing overall international student enrollments and diversifying countries of origin—sometimes despite shrinking budgets—colleges and universities are getting creative in determining where and how to recruit.
From the safety and security of students studying abroad to financial liability and enrollment management precautions, institutions must be vigilant in assessing and managing risks of all kinds.
In a time of dwindling resources for recruitment and enrollment management, state consortia can bring institutions together to amplify efforts.
South Korea remains a top sending country to the United States, even as the South Korean government pursues an ambitious international student enrollment goal of its own.
Pathway programs—whether run by a third party or administered by the campus community—can give institutions a competitive edge when it comes to recruiting.