2013 Comprehensive University of South Florida
When the University of South Florida reorganized its international programs, it squeezed into two words the name of the wide-ranging operation: USF World. Karen Holbrook, senior vice president for global affairs and international research, describes USF World as “a mindset, a culture, a strategy, and a reality” as well as the particular branches of its international operations nestled in the Patel Center for Global Solutions. Holbrook, a biologist and former president of Ohio State University, answered a call from USF President Judy Genshaft to come to Tampa in 2008 for a short period to watch over its burgeoning research enterprise. Five years later she’s still there, arriving in her sports car at the Patel Center at dawn and staying late. “It’s really fun, probably more fun than anything I’ve ever done,” said Holbrook. “I’ve really, really enjoyed being at USF World.” Her idea of fun includes spending hours on a cruise designing an intricate schemata for USF’s quest to become a global research university, with circles within circles and boxes crammed with goals, metrics, and strategies. A vision plan she drafted is 380 pages and a PowerPoint presentation to the Faculty Senate contained 120 slides. “I go through them fast,” she said.
USF is going fast. Built on a World War II practice bombing range and opened in 1960, what was largely a commuter college now is a system institution with 48,000 students and $411 million in research grants and contracts. All freshmen must live on the green campus lined with graceful live oak trees. It has weathered $125 million in state budget cuts. The out-of-state tuition of $16,260 (Floridians pay $6,330) is a draw for the 2,368 international students, and more are coming through a new partnership with INTO University Partnerships, the British recruiting enterprise that places students from China and elsewhere into intensive English and academic pathway programs at allied universities (Colorado State University, another Simon Award winner, is another INTO school). On a campus where Floridians once comprised 96 percent of students, USF aims to double international enrollments to 10 percent by 2018. “We’re doing it to enhance the quality and moreover the relevance of the educational experience,” said Provost Ralph Wilcox. “We believe we’ve got something to offer international students, but they also have an incredible amount to bring to us.”
Serving the Needs of a Global Community
Genshaft, president since 2000, is carrying out her third strategic plan, each more globally focused than the preceding one. That is only natural for Tampa Bay, she said, home to 480 multinational corporations as well as Florida’s busiest port and MacDill U.S. Air Force Base, headquarters for U.S. Central Command (CentCom) and Strategic Operations Command. Genshaft said one business leader told her pointblank that his company cannot alone teach employees “tolerance, cultural knowledge, and the value of international activities. You’ve got to do it and then they’re better employees for us.” The military, too, relies on USF’s help to bring academic perspectives to grappling with the world’s trouble spots and resolving problems peacefully instead of using “kinetics,” as retired three-star Marine Lt. General Martin Steele, associate vice president for veterans research and executive director of USF Military Partnerships, delicately put it.
Learning Mandarin in Tampa Bay and Qingdao
USF secured a Confucius Institute in 2008 by promising to recruit its first tenure-track professor of Mandarin. Eric Shepherd got the job. “It was unfathomable to me that at that time we had 40,000 students and basically no Chinese language program beyond an introductory class taught mostly in English,” he said. Now the Department of World Languages offers a Chinese minor, and 200 students attend classes taught by three professors and three instructors. “We came along a little later, but we’re quick learners,” said Genshaft.
Shepherd, a master of the Chinese storytelling performance art called Shandung “fast tales,” sends students to Qingdao University and Ocean University of China for up to 18 months of classes and internships. “They learn how to work at a professional level,” he said. “If they’re an international business major, they learn to do international business in Chinese. If they’re a chemistry major, they’re learning how to do chemistry in Chinese.”
As an undergraduate Victor Florez, 23, now working for the Confucius Institute, finished fourth in a monthlong, nationally televised “Chinese Bridge” language contest for international students. Florez, a Miami native of Colombian ancestry, came to college with a strong desire “to learn a language that was completely alien to me.” Mandarin fit the bill. “My first year I studied three hours a day,” said Florez. “If you put in the work, it’s inevitable that you’ll come out speaking fluent Chinese.”
Ambassadors for Education Abroad and a Gateway in the Student Center
Some 2.5 percent of USF students graduate with an international experience. Some 844 earned credit abroad in 2011–2012. Holbrook wants to grow that number exponentially. Genshaft and her husband donated more than $1 million to endow Passport Scholarships of $2,500 to $5,000. USF World recruits returning undergraduates to serve as “GloBull Ambassadors” for education abroad (the Bull is the university mascot), and the professional staff has grown from 5 to 11. Since the Patel Center sits at a distance from the heart of campus, USF World opened a satellite study abroad office in Marshall Student Center. “We needed to be more central to be able to catch and serve the students. We call it the Gateway Office,” said Amanda Maurer, director of education abroad. Maurer underscored the importance of the GloBull Ambassadors in convincing fellow students to pursue education abroad. “We can say it ourselves five or six times, but if a student goes up there and says, ‘You’ve really got to do this; it changed my life,’ they listen,” she said.
A new Global Citizenship program rewards up to 200 freshmen and sophomores who study global issues with $2,000 scholarships for education abroad. Anthropologist Karla Davis-Salazar, who has excavated Mayan ruins in Honduras, led the first cohort to Panama in 2013. Despite tight budgets, the provost found $400,000 to fund the Global Citizenship initiative. “Part of my goal for the future is (finding out) why more students aren’t interested. What do we need to do to open their minds?” said DavisSalazar, now an associate dean.
The international services staff also has expanded from six to nine. The INTO partnership will bring more Asian students to Tampa. USF also draws students from Latin America, including 60 undergraduates from Venezuela. Among them are engineering students Ana and Juan Lopez Marcano, siblings who said the courses and workload are harder back home but the research opportunities much greater at USF. Ana, 19, who was president of her high school class, hopes to design biomedical devices. “I really like it here,” said her 20-year-old brother, aspires to land a job at a tech giant such as Microsoft and learn “the cool stuff.”
Establishing the USF Brand in Far Places
Roger Brindley, associate vice president for global academic programs, sees his job as “brand profile development writ large.” He works on expanding international partnerships. “For the life of me I can’t understand why people in India have heard of Harvard, but not South Florida,” quipped Brindley, a British-born expert on early childhood education. USF World now has two people in Delhi who work on recruiting students as well as finding new research opportunities and promoting economic development. USF has more than 40 faculty members of Indian heritage and 240 students from India.
“For the life of me I can’t understand why people in India have heard of Harvard, but not South Florida.”
The university provides grants up to $12,000 to faculty to generate research, scholarship, and “creative activity” with counterparts at five partner universities in Ghana, China, and the United Kingdom. Its Ghana Scholars Program, which brings faculty from the University of Ghana and the University of Cape Coast to USF to complete dissertation work, recently received an honorable mention Andrew Heiskell award from the Institute of International Education.
These partnerships are vital to USF’s achieving its goal of becoming globally engaged, said Brindley. No one “thinks becoming globalized is switching on a light. A generation from now the only relevant universities, in our opinion, will be globally engaged. We have a responsibility to do that work and be one of the universities that succeeds.”
Faculty Interests Drive Internationalization
Michael Churton has witnessed the changes as a longtime professor of special education with a deep international bent. An authority on distance learning, he was a Peace Corps volunteer in Malaysia in the 1970s. To honor the memory of a friend killed in Vietnam, he flew to wartime Saigon and applied for a teaching job just before the government fell. He has made Southeast Asia a focus of his career, studying disabilities among indigenous people in Borneo as a Fulbright Scholar, coordinating a USF partnership with the University of Malaysia-Sarawak, and working with Vietnam’s education ministry on e-learning courses for medical students. He is an honorary professor at Hanoi Medical University and has travelled to Vietnam a dozen times and to Malaysia 20 times.
When he joined the USF faculty in 1994, “there was no support from any place” for such work overseas, he said. “It was faculty members on their own. Slowly, as a new administration and new people came in, the evolution began and now we’re much farther along.”
“USF World has greatly enriched the possibilities for faculty and students. I can’t tell you how much they have helped us to stretch ourselves,” said education psychologist Darlene DeMarie, who established a model child care center at the University of Limpopo on a Fulbright in South Africa.
More than 120 Peace Corps volunteers have earned master’s degrees under the tutelage of James Mihelcic, a civil and environmental engineering professor, first at Michigan Tech and since 2008 at USF. Mihelcic, a prolific researcher, was recruited to be a 21st Century World Class Scholar, a distinction created by the Florida legislature. He finds low-tech solutions to water and sanitation problems in developing countries and heads a multi-university consortium that recently won a $3.9 million National Science Foundation grant to recover energy, water, and nutrients from wastewater.
Mihelcic said the Peace Corps volunteers in his master’s program are equipped to tackle complex sanitation problems. “It’s a scarce skill set,” said Mihelcic. “The Peace Corps has had trouble attracting and retaining engineers overseas.” Cohorts of 20 students spend two semesters at USF studying not just environmental engineering, but anthropology and global health. “Part of our job is to get students to understand you can do a lot of behavioral change besides the technological solutions,” he said.
Still Building “Who We Are”
In separate conversations, administrators and faculty alike describe USF in terms that suggest a large canvas still being painted. As Davis-Salazar, the anthropologist, put it, “We are still building who we are.” It is a collegial undertaking. At the helm of USF World, Holbrook has displayed a prodigious capacity for organizing and putting forward her own ideas, but she said they are “only the starting point. What’s exciting is other people’s ideas.” More than 100 faculty are involved in workgroups fleshing out USF’s international vision plan and coming up with metrics to gauge the university’s progress. “We want people to know about it and be excited about it,” Holbrook said. “When you do it by yourself, it’s just out there for everybody to attack, and that’s what I hope everybody will do.”
“There’s no doubt that the needs of international students are on the minds of most people at the university.”
The words have been backed up with dollars and actions. Wilcox, the provost, said, “We have invested and created a budget for USF World in difficult times.” Even with a 25 percent, $104 million cut in state appropriations over the past four years, “we had the focus, the discipline, and the strategic appetite to say the world is important and USF World is important.”
“This is a high-energy university,” said Wilcox. “This is an incredibly ambitious set of goals….We all realize that being a 50-something-year-old institution if we aspire to the level of achievement we do, we’re going to have work harder than other, older institutions because they want to improve and get better, too. We’re not going to sit still. There’s so much more to do.”