Effective Social Media For Promotion and Engagement

Effective social media communication is a necessity for international education professionals. Social networks provide a valuable opportunity to connect with both new students and students participating in current programs.

Today’s international education professionals must be proficient with a range of social media platforms, develop and deploy messages that resonate with students, and know how to measure that impact.

Join this live NAFSA e-Learning Seminar featuring expert presenters from international enrollment management, international student and scholar services, and education abroad. Gain practical insights on improving your social media campaigns and future outreach with your students.

Learning Outcomes

After attending this live NAFSA e-Learning Seminar, you will be able to:

• Discover creative and innovative methods for successfully engaging students;
• Understand user-generated content as a part of your marketing and outreach strategy;
• Determine what social media platforms best suit your target audience;
• Discuss methods for creating and monitoring social media messaging that leads to better results;
• Evaluate the effectiveness of social media in meeting institutional and organizational goals.

The content of this live e-Learning Seminar will appeal to professionals working in overseeing, developing, or implementing outreach or marketing strategies in international student services; recruitment and admissions; campus education abroad offices; and academic and student affairs.

Speakers

Jen Nafziger
University of Chicago

Jen Nafziger is the assistant director for student services in the Office of International Affairs at the University of Chicago. She oversees the international student advising team, which serves more than 3,000 international students in F-1 and J-1 status. In addition to immigration advising, Nafziger manages the office’s comprehensive communication plan, including long-term strategy and assessment with extensive marketing and editing experience, Nafziger specializes in integrated communication planning, writing for the web, and creating effective digital content. She has an MA in divinity from the University of Chicago and is currently completing a certificate in integrated marketing.

Seth Riker
University of Kentucky

A graduate of the University of Kentucky (UK), Riker began his career as UK’s first education abroad promotion and outreach coordinator. In this role he worked to increase enrollment using strategic marketing, an enhanced ambassador program, innovative video presentations, and curriculum integration. In his current role as UK’s first director of marketing and public relations for career and academic exploration, he develops and manages communications for exploratory academic advising, central career services, pre-professional advising, employer relations, and more. In 2015, Riker received NAFSA’s inaugural Rising Star Young Leader Award for his work in UK Education Abroad and service to NAFSA as the Region VI communications coordinator.

Rachel Walker
Northern Arizona University

Rachel Walker is an international student recruiter and admissions counselor at Northern Arizona University (NAU) in Flagstaff, Arizona. Walker assists international students with developing their higher education plans, managing the application process, and understanding student visa and immigration laws. She offers webinars and provides social media engagement opportunities to prepare and involve students in university life from the start. Walker received an MA from the University of Arizona where she taught German language and culture courses for several years. Her background includes international student advising, marketing, and Russian studies.