Iliana Joaquin

Iliana is the Director of Marketing Analytics at Intead, where she leverages data to drive measurable marketing results. From campaign analysis to optimization, her expertise helps clients make informed decisions based on real performance.

A collaborative strategist, Iliana has extensive experience in marketing campaign management, media placements, and event execution. She specializes in implementing and analyzing multi-channel campaigns, with proficiency in Google Analytics, Excel, and other data tools—translating complex findings into actionable insights.

A native Spanish speaker, Iliana integrates her Hispanic background and cultural awareness into her work. She also mentors foster youth and serves on the board of Silver Lining Mentoring in Boston, driven by her passion for guiding those with greater needs.

She holds a BS in Business Management with a Marketing focus and a minor in Communication Studies from the University of Massachusetts Boston. Currently, she is pursuing a Master’s in Data Analytics at Penn State while continuing to refine her expertise in digital advertising.