Webinar: eRecruitment Trends and Techniques 2006
Date(s):
February 22, 2006
Event Type:
Seminar
Cost:
$69 (member), $99 (non-member)
Registration Deadline:
March 1, 2009Participants learned why current online marketing is less about content and more about context. They explored a few successful case studies from Harvard Business Review, and determined equivalents for promoting their own programs and attracting students. We covered precision marketing, mass media versus messy media, open-source business, multilingual populations online, WAP (wireless application protocol), and much more.
Presenters
Cheryl Darrup-Boychuck
usjournal.com
Cheryl Darrup-Boychuck is the president and C.E.O. of usjournal.com. She regularly conducts customized marketing sessions at U.S. campuses interested in developing targetedinternational student recruitment plans. Cheryl has appeared more than a dozen times onVoice of America's global broadcasts, addressing questions from students interested in studying in the United States. Before joining usjournal.com 10 years ago, Cheryl worked in the Sales and Marketing Department at the Port of Charleston, SC. Promoting the import and export of physical cargo has served as a strong foundation in promoting U.S. intellectual cargo, worldwide.
Cheryl holds a Bachelor of Science degree in Business Administration from Bucknell University. She also studied abroad at the University of Melbourne, Australia.
Coleen N. Gatehouse
U.S. Department of State)
Coleen Gatehouse is a program officer in the Educational Information and Resources Branch of the U.S. State Department's Bureau of Educational and Cultural Affairs, where she oversees the Gilman International Scholarship Program and the Commission on the Abraham Lincoln Study Abroad Program and maintains the branch's three Web sites. Before joining the U.S. Department of State, Coleen served as project coordinator in the Center for Institutional and International Initiatives at the American Council on Education. She has also worked for YouthBuild USA and the United Nations Development Programme Regional Bureau for Europe and the CIS. From 1995-1999 she served as a Peace Corps Volunteer in Lithuania.
Coleen did her undergraduate work at Ohio Wesleyan University and the University of Salamanca and holds a master's degree from Tufts University's Fletcher School of Law and Diplomacy.
